Commentary

SEO on the Naughty List?

As holiday family gatherings loom it’s once again time to prepare for the annual Update on Your Life talks with family members that we rarely see. I’ve been trying out various versions of this speech since I started working in SEO/Internet Marketing several years ago, but lately the spiel has been marred by some bad press. Do I really try to fool Google and get my unsuspecting relatives to click on porn sites disguised as legitimate search results? Is my professional goal to place spam comments on every single blog in the world? In short, do all SEOs belong on Santa’s naughty list? Of course the answer to all these questions is a resounding, “No,” but with the popular Showtime series Dexter promoting an alternative search engine that “uses an algorithm to aggregate content without getting tripped up by SEO…
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