PPC Management

Don’t “Enhance” AdWords Until You Read This!

By Todd Atkins Recently, Google released information about a big upcoming Google Adwords update that will be launched around June 2013. The update will affect how Google Adwords will segment mobile campaigns and different types of advertisements targeted at users with mobile devices. Google’s new update will allow advertisers to target mobile and tablet users more ‘efficiently’ with ads based on context – like location, device type, and time of the day in a single campaign. Optimizing for Mobile Users Google says that this update is due to the recognition that users are becoming increasingly more mobile, and using a variety of devices to find information and view ads. No argument there. Google is trying to optimize the AdWords experience to account for this type of user behavior, and allow advertisers to capitalize on the many ways internet users experience…
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Simple PPC Management Tips

You can try as hard as you want to boost your organic SEO, optimizing your site keywords and page structure, but sometimes you just need that little extra traffic boost to out you over the top and onto the first page of a Google search. One of the ways you can get on top quickly and drive traffic to your site is with a PPC (pay-per-click) campaign. Creating a PPC campaign with Google Adwords is easy, but it may take a little time for you to figure out the best way to approached it and manage it. Here are some tips to get you started: 1) Do Your Research Before you get too far along in your campaign, make sure you research the terms you are trying to capture. You can use the Google keyword tool, to give you an…
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What is a PPC Program and How Can it Help Your Business Generate Traffic?

Where do you get your site’s traffic from? If you checked and see that most of the traffic you are getting comes from search engines, that should be enough to tell you of how powerful search engines are for driving traffic to your site. That is the reason why SEO is as big as it is with internet marketers fighting for the top spot in any niche. Now what if I tell you that there is a shortcut to the top of the search engine result pages, would you believe me? If you know AdWords, you should know already where this is going. For the uninitiated, AdWords is Google’s flagship advertising platform. But how does it give you a shortcut to the top of the rankings? Technically, it is at the top because ads are shown by Google on top…
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Biggest Online Ad Spenders with Adwords – Top PPC Advertisers

Here at Fruition we run across interesting data sets when optimizing PPC campaigns for clients. From these PPC data sets we have compiled a rough outline of who the top ad spenders were in the last 30 days. We do not have insider data so we utilize a rough guide as to estimated impressions, click through rate (CTR), and estimated cost per click for each individual keyword the advertiser’s ads appear for. Thus, these numbers maybe off a bit but do provide a glimpse into the largest PPC spenders budgets. With that here is Fruition’s list of the biggest online ad spenders with adwords for the last 30 days. List of Top Adwords Spenders Progressive.com $450,000 Expedia.com $424,000 Target.com $399,000 GEICO.com $360,000 Shopping.AOL.com $325,000