Contact Us
Client Login
(877) 759-6233
By Sara Villegas This morning, SendGrid published a new infographic illustrating how web applications are using transactional emails to boost their marketing efforts. Transactional emails are triggered by actions customers take when using a web application. For instance, the email you receive in your inbox confirming your order from a website is a transactional email. Based on SendGrid’s research, many web applications are seeing the advantage of using transactional email to further engage their audience, and use them for customer acquisition, customer retention, and marketing purposes. They report that the average web application sends out 631,000 transactional emails a month. Via: SendGrid Some relevant stats from the infographic: Percentage of Web Applications That Rank Transaction Email as “Important or Very Important” for: • Customer Acquisition: 79.1% • Customer Retention: 89.89% • Marketing: 71.5% Web Application User Actions Supported by Transactional Email…
Read More ›
E-mail marketing
What is E-Mail Marketing?
If you want to excel in internet marketing, you have to make use of all the tools available to you. With plenty of tools in an internet marketer’s arsenal, one can choose the right one to use for the right situation. If you are going for direct marketing, then you should reach into that arsenal and pull out e-mail marketing. If you don’t have it since you haven’t learned of it yet, do read on as we look at this powerful tool that every marketer should have and use. Simply put, it is the usage of electronic mail to reach out to potential, current, and previous customers. It could be done to achieve different things which we would look into. First, it is used to keep in touch with previous customers to encourage loyalty. This could be in the form…
Read More ›
Read More ›
