Whether you’re hoping for visitors to sign up for a newsletter, submit their contact information for your sales team or make a purchase, an intuitive form is a crucial piece of almost any website. But despite the make-or-break nature of online forms, many sites neglect these pages, and their conversions and bottom line suffer as a result. Making website forms simple and functional isn’t hard; start with these five items to make sure you’re getting all the conversions that you deserve. 1. Less is More Request the smallest amount of information possible from your visitors rather than requesting everything from their email address to their shoe size. The fewer fields they have to fill out the more likely visitors will be to make it to the “submit” button. Which brings us to… 2. Don’t Use a “Submit” Button This generic…
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Conversion Analysis
Google In-Page Analytics
A new feature in Google Analytics is "In-Page Analytics" which shows you exactly how your site's visitors are using each page.
SEO conversion analysis
We recently tested SEO traffic vs PPC traffic and found that the GuardedSite security seal helped improve traffic from PPC sources more than traffic from organic engines. It’s probably not much of a surprise but an interesting conclusion none the less.

