# 5 Tips for Creating SEO-Friendly Video Content

Video content is all the rage right now, and for good reason. Video makes up over 80% of all traffic online. Companies which utilize video effectively in their larger marketing content plan can see huge gains in time on page, engagement, and ultimately, conversions. But how can you make your brand’s video strategy work for you? Three little words: Search Engine Optimization (SEO). Related: 2021 Year in Review: SEO Trends Here’s how to implement a great SEO strategy for your business’s video content. 

## Why SEO Matters for Video Content
Just like with on-page content, SEO should always be a part of a strategic YouTube or video campaign. With the way YouTube and its algorithms work, what you title your video and  the keywords used in that the keywords used in your video description or in your video tags, will be very important for SEO. You’ll want to make sure these terms all incorporate high-ranking keywords. 

## Tips for Creating SEO-Friendly Video Content
### 1. Use Smart Keyword Research Methods
Keyword research is super important for video, not only in terms of actually typing out relevant keywords into the crawled features of videos. Keyword research is also important for video SEO because it can help you answer crucial content-directing questions like: 
- What are people looking for?
- What type of information do our users have? 
- What type of information do our users want?
- What type of problems do our users have? 
- How can they find solutions to these problems?
The answers to these questions are all great video ideas that, for any business or brand, can lead to relevant, useful, and high-ranking content. YouTube gets hundreds of millions or billions of searches each day every month. So there's just so much potential visibility there for your product or business, if you do SEO correctly. 
### 2. Use the Right SEO Tools
When you're planning an SEO strategy for your video campaign for your brand, you can use the same SEO tools as you do for other types of content, like SEMrush or Ahrefs, but there are also video-specific SEO tools to check out, as well. TubeRanker, for instance, looks specifically at SEO for videos on YouTube. But the best way to make sure you’re optimizing your videos for SEO correctly is to use a nice blend of SEO tools, competitor research, online search engine research on your subject matter, and compelling writing. 
### 3. Make an SEO-Rich Content Plan
Build out a content strategy that centers both general and specific subjects of interest to your  planning out your content calendar around high-ranking keywords and popular subjects, making sure to fill out all video meta descriptions effectively, and choosing optimal related videos. 
### 4. Optimize Your Video Length for SEO
You’ll also want to be sure that your videos are optimized in terms of time-span. The length of your videos can directly affect your viewer’s engagement, and higher engagement—more likes, more views, more subscribers—helps video rank more highly on YouTube and other video platforms. Unlike on social media platforms like Instagram and TikTok, YouTube videos should average between two and five minutes in order to do very well. Depending on your audience, you can even upload videos of up to 10 minutes long, so long as your content is useful and engaging. No matter what your industry, you’ll want to make your videos at least 2 minutes long, since YouTube rank signals include “time on video,” a metric similar to “time on page” for blogs. 
### 5. Consider Your Site Speed When Uploading Video
When it comes to where to upload your brand’s videos, you can pop them directly into your company’s YouTube page. YouTube handles all the technical aspects of your videos’ SEO for you on the back-end, so there’s no need to worry about that. If your site speed can handle it, try embedding the videos in blogs containing pertinent, useful information. If you find that your site is having a hard time loading with the video embedded, try linking out to your video instead.   Read more: 4 Ways to Improve Your Site Speed No matter what your company’s video content looks like, these are some of the best practices surrounding video SEO. If you need help creating a video content strategy for your company, contact our expert marketing team today!
[Get help with your video seo](https://fruition.net/contact).

Video is a powerful tool for engaging with your brand’s audience, but you might not be using its full potential. Check out our SEO tips for video content.

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5 Tips for Creating SEO-Friendly Video Content

Staying ahead of the curve of the SEO curve is crucial for increased website visibility and web traffic. Fruition, now in its 20th year of providing advanced SEO optimization services, recently achieved a significant breakthrough by leveraging Artificial Intelligence (AI) to auto optimize WordPress websites for its existing clients. This new platform built internally at Fruition has shown impressive results, **including a 20% increase in organic traffic from optimizing existing pages.**

## Using AI to Optimize WordPress Websites
Fruition's AI's integration into SEO is changing the dynamics of how WordPress websites perform and engage with users on the web. Tapping into this technological advancement, Fruition has pioneered the use of AI within its service offerings. This enables our SEO team to produce a higher quality work in less time. 

AI makes it possible to comprehend and adapt to intricate algorithms, enabling thorough optimization of WordPress websites. It does this by identifying pertinent patterns and trends related to user behavior, ensuring highly personalized and more effective SEO strategies.

## Setting Up with Fruition.net
Starting with Fruition.net is simple and straightforward. By visiting their website, users can engage with a highly interactive interface designed to ensure effortless navigation. Once there, prospective clients can access comprehensive details on the range of services offered.

A highlight of Fruition.net's user-friendly design is the option to sign up for a free SEO audit. This initiative allows potential clients to understand the depth of SEO issues on their website, how AI can address those problems, and the potential for increased traffic and website ranking.

## Results So Far: A 20% Boost in Organic Traffic
Fruition’s implementation of AI did not just make news; it proved incredibly fruitful. An initial results analysis showed a standout 20% rise in organic traffic from the optimization of existing pages using AI technology. These results demonstrate the potential of AI in improving SEO practices, website performance, and ultimately, user engagement.

## How to utilize Fruition's AI to Optimize your WordPress Website
The combination of AI and SEO optimization services offered by Fruition represents a major step forward in digital marketing. As more companies start to acknowledge the power of AI in SEO, it is safe to say that the future of WordPress optimization lies in the hands of artificial intelligence. With impressive initial results, Fruition's AI-powered optimization of WordPress sites promises a brighter future for SEO strategies and a new era of enhanced web visibility and user interaction.

To get started utilize the contact form below and we can get your WordPress website setup to utilize our AI. The AI for SEO does have limited bandwidth at this time. 

Fruition utilizes AI to auto optimize WordPress websites with AI for existing SEO clients. 

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Fruition Utilizes AI to Auto Optimize WordPress Websites: A Major Update in SEO

# Google October 2023 Broad Core Update: An Overview

Google's most recent broad core update, released in October 2023, has sent waves through the SEO and digital marketing industry. This update, like its predecessors, serves as a stark reminder of the constant and crucial need to stay updated with Google's algorithm changes to maintain or improve your website's search engine ranking.

## Release and Completion

This October 2023 update is the third one from Google this year, following the March and August updates. The rollout for the update has commenced and is expected to be fully implemented within two weeks.

## Impact and Response

With any update Google introduces, there's always a potential fluctuation in search engine rankings. While there may be no explicit actions to effectively recover from a negative impact, Google has previously suggested a review of the pages affected, indicating a decline in ranking may not necessarily mean that something is wrong with your pages. Notably, recovery between core updates is marginal, with the most considerable changes usually occurring after a subsequent core update.

## Previous Updates 

Google's core updates prior to this October 2023 edition include:

- August 2023 core update
- March 2023 core update
- September 2022 broad core update
- May 2022 broad core update
- November 2021 core update
- July 2021 core update
- June 2021 core update

## Upcoming Updates

Simultaneously with the October 2023 core update, Google has also begun implementing the October 2023 spam update. This rollout is estimated to take three weeks, meaning there will be a period of overlap between the spam update and the core update. In the wake of these updates, keeping an eye on your analytics becomes even more vital as it will help you isolate which update or updates are causing shifts in your website's performance.

## Concluding Notes

Google's regular updates to its search ranking algorithms greatly influence a website's performance in search results. By effectively tracking these updates and diligently monitoring your analytics, you can gain valuable insights into what is causing changes in your ranking, be it adjustments on your website or algorithmic changes from Google. For more detailed information on past updates, consider reviewing our comprehensive archive on Google Updates.

Google's October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update.

Strategy & Research

Digital Marketing

Web Development

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Patrick Scott

Lead Digital Strategist - SEO

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5 Tips for Creating SEO-Friendly Video Content

Fruition Utilizes AI to Auto Optimize WordPress Websites: A Major Update in SEO

Google releases October 2023 broad core update