Last week, I started to go into some detail about the emotions involved in  a prospective customer’s decision to buy a product or service. Fear and Greed top the list (particularly Fear), but there are other emotions to consider as well. Vanity is a powerful motivator. It is why the  beauty product industry, athletic clubs, the diet [...]

Before continuing with the different ways in which emotional responses can be used in making sales, we should go into what really motivates people in greater depth.  For this, we need to revisit Psych 101 and a gentleman by the name of Abraham Maslow. Dr. Maslow published a paper in 1943, entitled A Theory of [...]

In a recent post, I mentioned how emotion plays a strong role in a person’s decision to buy a product or service. Let’s take a look at this in more detail. In advertising, it’s about more than eliciting an emotional response in the sense of say, an author of the Victorian Age might have done. [...]

In my last two posts, I wrote about providing a picture of a product or service and how this will fulfill a need or desire – and the promise that the product or service will deliver for the prospective customer. In both cases, one is targeting the emotions. This is a very powerful sales technique; [...]

In the last post, I described the “picture:” how to make a product or service “real” to a target market. In other words,you as a seller wants the prospective customer to actually see him or herself enjoying the benefits of whatever it is you are offering. It’s an excellent start, but it is not enough. [...]

We don’t argue the the primary purpose of article marketing is to get someone to click on a link to a client website. However, does this mean that the quality of such content is not important? In my last post, I described how well-written content adds credibility, ultimately benefiting the client. However, “well-written” does not [...]

In North America alone, as of year 2000, there were more than 100 million Internet users. Add to that number ten years of innovation in computing technology and spread of Internet connection and you can easily see why you should start bring your brand online today. For years now, e-commerce websites have begun springing up [...]

Nothing like a timely update about exciting client news. Last Sunday Guestofaguest.com, a Fruition.net search marketing client, was featured in the NY Times. Now, I know writing this nearly a week later is a bit tardy. Nevertheless, everyone at Fruition.net is excited to see another one of our clients get some great press. It was [...]

Fruition has been managing Facebook contests and membership development services for some time now. If your company is interested in building it’s Fan base a contest maybe the way to go. We frequently work with outside agencies for major brands to develop the right mix of viral and high brow brand building. Give us a [...]

The Federal Trade Commission (FTC) punted on Thursday allowing the Internet marketing industry to self regulate tracking of consumers online behaviors. The FTC essentially told the industry to inform visitors of the tracking companies policies e.g. we’re tracking your web browsing habits and then feeding targeted ads based upon your online browsing and shopping habits. [...]