Web applications and transactional emails [INFOGRAPHIC]

Web applications and transactional emails [INFOGRAPHIC]

Posted on June 29, 2012. • Written by Sara Villegas

By Sara Villegas

This morning, SendGrid published a new infographic illustrating how web applications are using transactional emails to boost their marketing efforts.

Transactional emails are triggered by actions customers take when using a web application. For instance, the email you receive in your inbox confirming your order from a website is a transactional email.

Based on SendGrid’s research, many web applications are seeing the advantage of using transactional email to further engage their audience, and use them for customer acquisition, customer retention, and marketing purposes. They report that the average web application sends out 631,000 transactional emails a month. 

SendGrid Transactional Email Infographic

Via: SendGrid

Some relevant stats from the infographic:

Percentage of Web Applications That Rank Transaction Email as “Important or Very Important” for:

• Customer Acquisition: 79.1%
• Customer Retention: 89.89%
• Marketing: 71.5%

Web Application User Actions Supported by Transactional Email

Percentage of web apps supporting:

• Signups / Subscriptions: 80.5%
• Purchase / Order / Shipping Confirmations: 49.8%
• Password Recovery / Changes: 76.5%
• Friend / Follower Requests & Confirmations: 28.0%
• Daily Deals / Offers: 19.1%
• Location-Based Check-ins: 4.1%
• Lead Distribution: 16.0%

Most Important Customer Communication Channels

As ranked by web applications

• Email: 77%
• Phone: 11.8%
• SMS / Text: 1.4%
• Chat / IM: 1%
• Other: 8.7%

Target Audience of Web Applications Surveyed

• Customers: 37.9%
• Businesses: 25.5%
• Both: 25.5%

Learn more about SendGrid in this TechCrunch write-up, or visit their website for more details. Disclosure: SendGrid is a client of Fruition.


Sara Villegas

Written by Sara Villegas

Sara Villegas is Fruition’s Chief Operations Officer. Sara started her career in journalism, which prepared her to transition into storytelling for a different purpose: marketing. She worked in higher education marketing and communications for a number of years before starting her agency life. Sara joined Fruition in 2012 as the company’s first Social Media Manager and has since discovered a love for growing and managing teams, in addition to staying active in client work. She has rapidly risen by providing exceptional client satisfaction and exceeding the teams expectations with hiring, retention and client satisfaction.

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