Frustrated with Google for giving you “not provided” instead of the keyword a visitor used to find your site? Here is a work-around to recover it.
By Todd Atkins
In October 2011, Google added a new security/privacy “feature” for their SSL searches. Long story short, if you are logged into a Google account, Google scrubs the seach query from being reported to the site owner in Google Analytics. Instead, they lump all that traffic into a keyword they call “(not provided)”.
If you’ve seen “(not provided)” as one of the most common keywords driving traffic to your site, you know how frustrating this can be. Here is a dead simple trick to gleam a little information about how those visitors found your site.
You can now see what page the visitors entered your site on which gives you a lot more information in what they may have been searching for.
If you use the new version of Google Analytics, you can still get additional traffic data if the keyword is “not provided”. It looks a little different and slightly more difficult to find, but the process is basically the same. Go to Traffic Sources>>Sources>>Search>>Organic. Then select “Landing Page” under the “Secondary dimension:” drop down menu. It’s filed under the “Traffic Sources” category.
Ben Little is the Machine Learning Specialist at Fruition. Upon graduating from Penn State, Ben continued on to work for the university as a Software Developer. He worked closely with a machine learning researcher and helped increase the awareness of the topic among colleagues. After moving to Colorado with his partner for a lifestyle change, Ben was introduced to Brad Anderson, Fruition’s CEO, in the summer of 2018. He began his current position at Fruition soon after, designing models for client KPI data. In his free time, Ben enjoys appreciating the Flatirons from every angle he can find.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President, Frame Destination
President & Founder, Family Travel Association